Who's the best domain/hosting service you've used? I've always used godaddy, but I've heard awful things about them lately. 
The site is going to be a simple ecommerce site, if that makes any difference. 
I actually run a business in Iceland and one of our products is a shared hosting service

I would love to see the feedback here

What would make "the best" hosting service

Currently our whole site is just focusing on the Icelandic market (which isn't big) but we have been looking into expanding. Do tell me what it is that gets you fired up about domain/hosting sites

**FYI 
our product line is quite simple, we run ISPconfig for shared hosting in a solid data server center, (duel cooling systems, backup power etc). We only push one type of hosting service though: 
For 9.540 kr. annually (that is about $87 for the year). Unlimited space, email, DNS, FTP, SQL etc as long as all your content is simply used for the web. (99.5% of customers fall in this category) otherwise we might contact you and ask you to adjust your usage

So I'm all ears. What are you looking for?

* easy support?
* cheaper prices?
* lower starting price?
* Cpanel standard?
* other addons?


thank you