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Landing page builder software is essential for any marketer looking to acquire leads on the internet.
Having the ability to rapidly create custom landing pages with forms, images and funnels is really game-changing.
**Landing page builders** hit the internet around 2011. I became fascinated in 2013, when I began running lots of Google Ads campaigns.
My super high converting landing pages outperformed my competition and I was able tomy company on the back of search marketing!
This WordStream study found the top 10% of landing pages converted 3x-5x higher than average converting pages. That means that by testing just a few versions of one page, you could be making A LOT more money.
Fast forward to today: I use landing page software every day for my clients and for this blog âÃÂàGrowth Marketing Pro.
IâÃÂÃÂve ranked them 1-10, based on:
Ease of use: can I set this up and make a few good looking pages in 20 minutes? Features: can I collect leads? get analytics on my pages? can I integrate with my CRM? Price: how much for a monthly plan and will I need to upgrade my plan every few months? Bells and whistles: is there other cool stuff I donâÃÂÃÂt even know about?
IâÃÂÃÂll also tell you which software is best for which size companies.
Unbounce is still my champion at the #1, but read on for the low-down on each one of them.
Table of Contents
**The 11 Best Landing Page Builder** Tools: **1. Unbounce** 
**About From them: âÃÂÃÂUnbounce is the easiest way to build and test custom landing pages, website popups and sticky bars. Improve your post-click conversion rates and launch more campaigns, fast.âÃÂÃÂ
Unbounce was the first landing page builder software. You could actually say they invented the category.
IâÃÂÃÂve used it for various projects within the last few months and itâÃÂÃÂs still is one of the best landing page software tools out there. ItâÃÂÃÂs perfect for optimizing performance marketing campaigns, creating âÃÂÃÂcoming soonâÃÂàpages, capturing emails on site, and describing those hard-to-explain elements of your product offering.
Unbounce continues to add features too. The recently launched a âÃÂÃÂconversion intelligence suiteâÃÂàthat uses AI to inform landing pages, so that your ad spend goes further. In my experience, the platform is cutting edge andI sayâÃÂæ nearly flawless.
IâÃÂÃÂve noticed the editor to be a bit buggy on a rare occasion âÃÂàbut for the most part, I recommend Unbounce to 9 out of 10 marketers.
**Ease of Use: 5/5**
- Easy user interface
- Easy drag-and-drop editor
- Friendly plugins, form creation and page design
- Can edit pages to make them mobile-responsive
- Easy to read âÃÂÃÂstats engineâÃÂàfor reading analytics fast
**Features **5/5**
- 100+ out of the box templates
- WordPress integration
- Unbounce landing pages and pop-ups may be integrated with the most popular email, CRM and analytics tools, such as MailChimp, WordPress, AWeber etc.
- A/B testing
- Dynamic keyword insertion for SEM campaigns
- Can add sticky headers and popups to pages
- Add maps, scripts and pixels to landing pages
- You can do pretty advanced design functions like: putting gradient colors on buttons, compress images to make load time faster, give images opacity, and almost anything else you can think of.
- Clone and edit entire pages
- AMP mobile pages
- Incredibly fast load times, which should improve your bounce rates, and increase conversion rate
**Price: 4/5**
$81/month for the Launch plan. The Optimize plan is $122/month and the Accelerate plan is $203. If youâÃÂÃÂre an entrepreneur or company with under $100,000/month in marketing spend, the Launch or Optimize plan is great.
**Customers: **
- Breather
- CampaignMonitor
- New Balance
- Vimeo
- Indochino
**I Think I remember what it was like starting out with landing page software. It can be confusing. Unbounce is so intuitiveâÃÂæ youâÃÂÃÂll be able to make your first page 10 minutes from now. Even if you have no design experience, you simply choose one of UnbounceâÃÂÃÂs elegant pre-made templates and insert your brand elements. Pages look professional and they convert!
Unbounce and Instapage (later in this list) are admittedly quite similar. TheyâÃÂÃÂre two of my favorite tools. You probably canâÃÂÃÂt go wrong with either, but given that Unbounce is way more affordable, I give it my #1. I also give UnbounceâÃÂÃÂs customer service an A+.
Suffice it to say, I love the product. If youâÃÂÃÂre curious to compare Unbounce, read my article, Unbounce vs Leadpages vs Instapage vs Clickfunnels.
We negotiated a 20% off subscription with our link.
**2. Leadpages** 
**About Leadpages enables you to easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to Google Ads to e-commerce. With Leadpages, itâÃÂÃÂs easy to fine-tune your campaigns for maximum impact by testing multiple versions side-by-side so you can keep whatâÃÂÃÂs working and ditch what doesnâÃÂÃÂt. 
Leadpages is another great product. As with Unbounce, you can create landing pages, popups, forms, alert bars, and even checkout flows (a feature Unbounce doesnâÃÂÃÂt have).
And Leadpages comes at a really reasonable price.
**Ease of Use: 4/5**
- Easy to move content around: truly drag-and-drop
- Has plugins, form creation and page design
- Can edit pages to make them mobile-responsive
**Features **5/5**
- 160+ out of the box templates
- Unlimited Mobile-Responsive Pages
- Works with 40+ tools
- Captures leads with forms in an easy format
- A/B testing
- Can integrate with WordPress
- Add checkout pages to create an ecommerce experience
**Price: 5/5**
$37/month for the Standard plan, $74/month Professional plan and you can contact the team for information about the Advanced plan.
**Customers: **
- GE Digital
- Spiro
- ZenMaid
- Optimizely
**I Think Leadpages is an A+ in terms of value. ItâÃÂÃÂs got every great feature you could possibly need and it comes at a price thatâÃÂÃÂs just right. Plus, itâÃÂÃÂs easy to use.
I like everything about Leadpages, but I take minor issue with the landing page editor itself. Whereas Unbounce and Instapage feel perfectly intuitive, the Leadpages editor takes a few minutes to get used to.
However, thereâÃÂÃÂs no question, Leadpages will deliver you higher ROI on your campaigns. I should also mention, IâÃÂÃÂve interacted with their affiliate and customer support a few times and theyâÃÂÃÂve been stellar. If youâÃÂÃÂre a small business particularly, Leadpages may be the choice for you.
See my full review + user reviews of Leadpages here. Get their most current promotional pricing with our linkâÃÂæ
**3. Instapage** 
**About Instapage allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates. No developer needed.
Instapage is incredibly powerful. ItâÃÂÃÂs a simple drag-and-drop landing page builder that creates pixel-perfect pages. Unfortunately, itâÃÂÃÂs quite expensive. As such, itâÃÂÃÂs more of a large company and agency tool.
It takes about 2 minutes to set up and it has an extremely user-friendly, customizable editor, which will undoubtedly earn you more leads, cheaper.
In their own words: âÃÂÃÂown your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page platform for marketing teams and agencies.âÃÂÃÂ
Plus, integrating your pages into into your website requires no code. Below is a âÃÂÃÂcoming soonâÃÂàsplash page we made for our SEO tool, GrowthBar. As you can see, the page has calls-to-action, moving elements, and is easy on the eyes to boot!
**Ease of Use: 4/5**
- Best user interface and easiest to use
- Direct WordPress integration
- Easy to move content around: truly drag-and-drop
- Friendly plugins, form creation and page design
- Can edit pages to make them mobile-responsive in under a minute
- Easy to read analytics and lead list exports
- The 4/5 is just because of poor customer support experiences
**Features **5/5**
- 200+ out of the box templates
- Codeless integration with Google Analytics, Facebook Advertising and more
- Capture leads with forms and send them to Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber and more
- A/B testing (at higher pricing tiers)
- Heatmaps (at higher pricing tiers)
- Ability to add custom code to pages
- Real-Time Visual On-Page Collaboration
- AMP & Thor Render EngineÃÂî
- Built-in Heatmaps
- Global Blocks for universal content changes
- Incredibly fast load times, which should improve your bounce rates, and increase conversion rate
**Price: 2/5**
$199/month for the core plan âÃÂàwhich should give you absolutely everything you need to set up and capture leads in 15 minutes. Agency and Team plans begin at $999/month. ItâÃÂÃÂs very expensive, but definitely among the most powerful in terms of feature set for enterprise companies.
**Customers: **
- SoundCloud
- Ebay
- HelloFresh
- ADP
**I Think Instapage is tied for the most functional, user-friendly, high-performing, easiest and most powerful landing page software. It truly requires no code to operate and is perfect for midsize and enterprise businesses. ItâÃÂÃÂs particularly awesome for Google Ads and Facebook Ads specialists.
Instapage has 300+ Capterra reviews, more than any other landing page builder. It allows you to customize pages fully and it integrates with every software that you might already be using.
As teams and agencies scale production, built-in visual collaboration helps speed up design reviews by allowing users to make comments, provide feedback, and resolve issues. This ultimately eliminates time-consuming bottlenecks inherent in design reviews.
Unfortunately, the price and lackluster customer support makes Instapage difficult to choose over Unbounce, given the similarities of the features. And itâÃÂÃÂs pretty expensive too âÃÂàso you need to be a large operation to make it worth your while.
Read my review + Growth Marketing Pro reader reviews of Instapage here.
Get a Free 14-day Instapage trial by clicking below.
**4. **Swipe Pages 
Swipe Pages enables you to create fast, mobile-optimized landing pages quickly. TheyâÃÂÃÂre perhaps the best landing page software for mobile pages. ThatâÃÂÃÂs because the pages are FAST and high converting. When it comes to mobile landing pages, speed is everything.
With AMP support out of the box and a unique âÃÂÃÂapp-like experience, Swipe Pages is ideal if a majority of your ad clicks come from smartphones âÃÂàbut you can build pages for desktop as well.
It comes with 50+ templates and the builder is quite intuitive. It comes with 20+ widgets like Timers, Popups, Payment Forms, Carousels, Tables & Toggles that help you add functionality without a developer. Swipe Pages integrates with Zapier, Zoho, HubSpot, ConvertKit, Mailchimp, Campaign Monitor and plays nicely with your CRM and Marketing tools.
**Ease of Use: 5/5**
- Easy page editor
- Clean interface and easy onboarding
- Global blocks (like Unbounce, Leadpages and Instapage)
- Integrations with 10+ tools you probably use in your workflows
- Strong customer support
**Features: 4/5**
- Smart Pages that route mobile traffic to a mobile-specific page
- Create app-like landing pages
- AB Testing
- Global Blocks & Dynamic Keyword Insertion
- 50+ templates
- Capture leads with forms andthem to other tools
- Sell products using payment forms âÃÂàStripe & Paypal support
- Custom fonts
- Ecommerce features
**Price: 5/5**
$39/mo for the Starter plan, $89/mo for Marketer Plan and $199/mo for the Agency plan offer very high usage limits.
**Customers
- Small businesses
**I think While Swipe Pages is relatively new, itâÃÂÃÂs a very strong tool. TheyâÃÂÃÂve rapidly scaled to thousands of customers because Swipe Pages can create mobile-friendly, high converting landing pages. Plus, the pages are FAST âÃÂàwhich again, is hugely important if youâÃÂÃÂre trying to succeed with a mobile-first audience. They have a lot of helpful integrations, making them just as user friendly as the bigger tools on this list. If youâÃÂÃÂre running primarily mobile campaigns, Swipe Pages might be the perfect solution for you. **5. Hubspot** 
**About HubSpot makes a variety of tools for digital marketers and salespeople, but we are big fans of their landing page tool. They describe their marketing service as: e *verything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer*. HubSpot is an enterprise marketing solution that has an excellent solution for creating landing pages.
Especially if youâÃÂÃÂre a SaaS company, real estate company, or marketing agency, HubSpot is an awesome platform to manage your landing pages, CRM, email marketing, and a whole lot more.
**Ease of Use: 4/5**
- Start to finish in a few minutes with onboarding videos and written content
- Very well-reviewed customer support (4.5/5)
- Easy to move content around and get a business live online
- Has plugins, form creation and page design
- Templates are very simple
- Easy to add videos, tracking code, etc.
**Features **4/5**
- Captures leads with forms in an easy format
- Email marketing and automation
- A/B testing
- Blog & content creation tools
- SEO & content strategy features (though
- Complete paid marketing suite for Facebook, Google, etc.
- They literally make everything youâÃÂÃÂll ever need to succeed in marketing âÃÂàfrom CRM to email marketing
**Price: 4/5**
$50/month for the cheapest tier that has the landing page builder functionality.
**Customers: **
- Blend
- Care.com
- Casio
- Slingshot
- ClassPass
**I Think The HubSpot offer continues to gets more sophisticated as their product grows and expands into different territories. The landing page tool along with the smart content and CTAs is a huge benefit and the cost is low enough that it makes this offering worth a try.
Interested? Click here to sign up for free.
Read HubSpot user reviews here.
**6. GetResponse** 
**About GetResponse enables you to create high-converting, mobile responsive landing pages, but itâÃÂÃÂs also a diversified software offering that offers email marketing and webinar capabilities. GetResponse features integrations with tons of the top tools youâÃÂÃÂre already using like Salesforce, WordPress and Shopify. 
**Ease of Use: 4/5**
- Drag-and-drop landing page editor
- Easy to move content around, upload images, and edit mobile layouts
**Features **4/5**
- Built in analytics
- Integrates with many platforms including Adwords, Google Analytics, Bing, KissMetrics and Facebook
- Capture leads with forms and integrate them with your GetResponse email platform
- 1,000âÃÂÃÂs of stock photos and templates available
- A/B testing
- Add PayPal button to take payments on the fly
- GetResponse allows you to do a whole host of things including creating landing pages, email marketing and creating webinars
**Price: 4/5**
$15/month for the Email plan, $49/month for Pro, $165/month for Max and $1,199/month for Enterprise.
**Customers: **
- Ikea
- Stripe
- Revolut
- Zendesk
**I Think All in all, GetResponse is an all-in-one marketing suite that is well-regarded. Landing page software is one of their offerings. As such, itâÃÂÃÂs an enterprise marketing product, which has benefits of scale including end-to-end customer dashboards and favorable pricing. In this way, I only recommend it to marketers who have more than just landing page needs.
GetResponse is a decent option for marketers or business owners that require a comprehensive suite that includes landing page software.
See my full GetResponse review, plus reader reviews here.
**7. Systeme.io** 
**About Systeme.io is an all-in-one marketing platform to help entrepreneurs automate and scale their marketing activities. ItâÃÂÃÂs the ideal software for creating a launching an online business, starting a course, building a mailing list, creating sales funnels, and much more.
Systeme is made for entrepreneurs. ItâÃÂÃÂs a website builder, landing page software, email marketing tool, affiliate program management tool, and marketing automation tool. So if youâÃÂÃÂre a solopreneur looking for an all-in-one solution, Systeme may be right for you. ItâÃÂÃÂs very similar to another tool on this list: ClickFunnels.
**Ease of Use: 4/5**
- Easy drag-and-drop builder
- User-friendly, intuitive components
- Mobile-responsive pages by default
- Helpful support that knows entrepreneurs
**Features: 4/5**
- Offers a host of features, including email marketing/automation
- Blogging capabilities
- Pre-designed landing page templates filtered by industry
- A/B testing
- Integrations with Zapier and other major platforms
- Sales funnel creation
- Up-sell/cross-sell/down-sell capabilities so you can maximize customer conversion rate
- Pop up creation
- Affiliate program maintenance
- Evergreen webinars
Price: 5/5
Systeme.io is one of the most affordable all-in-one marketing platform. The starting plan is only $27, which has most of the features you need to build a site, landing pages, and increase customer value. The other plans are at $47 and $97.
**Customers: **
- Entrepreneurs
**I think Systeme.io is offering one of the top all-in-one platforms in the industry. Similar to ClickFunnels (further down on this list), Systeme.io has much more than just landing page functionality. ItâÃÂÃÂs perfect for entrepreneurs who want a whole suite of services, at a way more affordable price than other all-in-one solutions.
And you can start with the 14-day free trial.
**8. Landingi** 
**About Take advantage of a flexible platform with options dedicated to converting traffic from your digital campaigns into customers.
Landingi is the end-to-end platform for landing pages without IT and coding skills. Create, publish, optimize your landing pages and run a/b tests by yourself. Landingi has come a long way. ItâÃÂÃÂs been on the market
With our drag and drop editor, you can create a landing page with ease. Select from over 300 high-converting templates, automate your marketing stack using the build in integrations and bring your marketing to the higher level! We will support your campaigns by personalizing your landing pages for your target audience and PPC ads.
**Ease of Use: 4/5**
- Landingi gets great reviews for ease of use, as its a true drag-and-drop pixel-perfect editor
- Start to finish in a few minutes
- Has plugins, form creation and page design
- Templates are very simple
- The editor is apparently difficult to use, particularly the mobile editor
**Features **4/5**
- 300+ out of the box templates
- Integrations with Salesforce, Mailchimp, Hubspot and many more
- Landing page import: this is an awesome feature that Instapage and others had to get rid of (I imagine for copyright infringement issues), but Landingi lets you import other pages from the internet to âÃÂÃÂcloneâÃÂÃÂ
- AB testing
- Captures leads and allows you to perform automations using those leads
- Ability to add custom code
- Popup builder
**Customers: **
- Dekra
- Voxie
- Booksy
- Sony Music
**Price: 4/5**
$29/month+, the Automate plan is $89/month and the Agency plan is $109/month.
**I Think Like I said, IâÃÂÃÂve followed the landing page software industry for almost 10 years. Landingi is a strong solution that has come a long way. If youâÃÂÃÂre looking for an affordable solution (with 5 stars on G2 and Capterra), Landingi is great. **9. ClickFunnels** 
**About ClickFunnels enables you to pick the sales funnel that is designed to sell your type of product, so you can send traffic to the offer.
Clickfunnels allows you to sell any product online. You simply pick your sales funnel, pick your design and upload a few custom elements like a logo. Modify the page with a few drag and drop tools and your entire funnel is ready to roll.
ItâÃÂÃÂs not at the top of the list because itâÃÂÃÂs not quite a landing page software âÃÂàas much as itâÃÂÃÂs a full website + marketing funnel in one. ClickFunnels is a perfect solution for entrepreneurs selling a course or consulting service on the internet and want landing pages, email nurtures and payment solutions in oneâÃÂæ which means itâÃÂÃÂs very much for entrepreneurs.
**Ease of Use: 5/5**
- ClickFunnels issimple to use
- Start to finish in a few minutes with onboarding videos
- Easy to move content around and get a business live online
- Has plugins, form creation and page design
- Templates are very simple
- Easy to add videos, tracking code, etc.
**Features **2/5**
- Several out of the box âÃÂÃÂClickFunnelsâÃÂà(templates)
- Captures leads with forms in an easy format
- Email marketing and email automations
- Build sales pages and collect payments
**Price: 5/5**
$97/month+
**Customers: **
- Entrepreneurs
**I Think ClickFunnels is simple as can be. ItâÃÂÃÂs a âÃÂÃÂwebsite-in-a-boxâÃÂàsolution that makes it so easy to make a site and promote it to the world. They will take you from nothing to a business online in a few minutes. So if youâÃÂÃÂre an entrepreneur looking to sell a course, sell a book, sell a single product, or sell anything else on the web âÃÂàClickFunnels may be right for you.
The problem is that for a landing page builder, the customization is really limited. Your entire web presence will look like a ClickFunnelsâÃÂæ which is a little hokey looking.
If you already have a blog or website, donâÃÂÃÂt use ClickFunnels. If youâÃÂÃÂre starting from scratch and youâÃÂÃÂre an internet novice, go for it!
See my full ClickFunnels review plus user reviews here
**10. Ucraft** 
**About Ucraft is a website builder that turns your ideas into online realities. ItâÃÂÃÂs analogous to Wix or Squarespace, but I give it mention in this article because it is really slick and gets great reviews. Plus, because Ucraft hosts your sites for you, you can create a landing page right nowâÃÂæ right this second! It has a powerful drag-and-drop editor and has integrations with basically every tool youâÃÂÃÂll ever need, including Mailchimp, HubSpot and Google Analytics. **Ease of Use: 4/5**
- Completely drag and drop landing page editor
- Hosted by Ucraft
- Easy to move content around and get a business page live (Ucraft is a true website creator)
**Features **1/5**
- Has form creation and page design
- 120+ templates
- Integrations with Mailchimp, HubSpot, Zapier, HotJar, Google Analytics, Intercom, Mandrill, Zendesk, and more
- No A/B testing
- You will have to host your page on a new website URL
**Price: 5/5**
$8/month+
**Customers: **
- Entrepreneurs
**I Think Ucraft has a pretty sophisticated website/landing page page builder that makes it easy for you to get a pixel-perfect site live. I give it mention, because the builder is orderly and entrepreneur-friendly. Plus, they have loads of integrations.
Ucraft is quite affordable, so it may be worth a try.
**11. ShortStack** 
**About ShortStack is for âÃÂÃÂcontests, forms, and landing pages.âÃÂàItâÃÂÃÂs a cool product, in that the landing pages you make are specialized to host content and/or events on. Create pages for photo contests, giveaways, refer-a-friend contests, voting contests, video contests, Instagram contests, and more. ItâÃÂÃÂs a cool twist on landing page software that may have a place in your toolkit. **Ease of Use: 4/5**
- Gets medium-to-strong marks for user-friendliness on G2 and Capterra
**Features **3/5**
- Templates include contests, giveaways, quizzes an email collection giveaways, but limited to these use cases
- Collect user-generated content (a feature I havenâÃÂÃÂt seen elsewhere)
- Can automate emails to lead captures on page
**Price: 4/5**
$99/month+
**Customers: **
- Victory Brewing
- Timbuktu Labs
- Chubbies
**I Think It gets strong reviews and it makes sense that if your goal is a giveaway or contest, youâÃÂÃÂd need a landing page builder and customer support team that are specialized. If thatâÃÂÃÂs your goal, then by all means ShortStack is for you. **12. Wishpond** 
**About WishpondâÃÂÃÂs landing page builder, one of the tools in its suite of marketing services, is appealing, intuitive and powerful.
Their pre-designed templates have been geared to get users to click, with buttons and text placed in the right positions and the right colors âÃÂàall you have to do to make it yours is change the assets and make it your own branding.
For marketers who want more customizations, like Unbounce or Instapage provide, Wishpond can get there too. Plus, with leads management and email marketing, itâÃÂÃÂs a well-rounded suite.
**Ease of Use: 5/5**
- Easy drag-and-drop builder
- User-friendly, intuitive components
- Mobile-responsive pages by default
- Easy to read analytics and lead list exports
**Features: 5/5**
- Extensive pre-designed templates filtered by industry
- A/B testing
- Integrations with other major marketing platforms, continuously updating
- Powerful suite of additional marketing automation and lead-gen tools, including email automation, lead management, pop-ups, online forms, and contests
- Unlimited campaigns and visitors on any plan
- Includes access to a knowledge base
- Team continuously holding webinars, publishing ebooks & articles on the latest practices in marketing.
- Live chat support available
**Customers: **
- ESPN
- Lululemon
- Walmart
- CBS
**Pricing: 1/5**
Wishpond has gone very upmarket. You can no longer access pricing information without booking a demo.
== What is landing page builder software? ==
You can have a beautiful website with perfect functionality.
But that doesnâÃÂÃÂt necessarily mean your site is optimized for converting customers.
If youâÃÂÃÂre running performance marketing campaigns (namely Facebook Ads or Google Ads), you need a simple page with just a few elements âÃÂàone thatâÃÂÃÂs optimized so that a user takes action âÃÂàclicks, signs up, downloads a PDF, or something else entirely.
**ThatâÃÂÃÂs where landing page software comes in 
Even the easiest website builders like WordPress arenâÃÂÃÂt totally flexible.
Landing page software on the other hand, is drag-and-drop âÃÂàmeaning you can move elements around at your will, which helps marketers create an experience that nudges the visitor and converts them into leads.
Plus, the best landing page builders have tons of templates to choose from, so you never have to start from scratch with your page.
== Who should use landing page software? ==
Not everyone needs landing page software. When youâÃÂÃÂre trying to build a business, the last thing you need is to spend money frivolously.
But there are some really important use cases:
Entrepreneurs and marketers running performance marketing campaignslike Facebook Ads and Google Ads must have landing page software. ItâÃÂÃÂs the only way youâÃÂÃÂll be able to run experiments rapidly and reduce your cost of acquisition to a profitable number. Ecommerce companies generally spend a ton on paid ads, so theyâÃÂÃÂre a prime customer of landing page software. Entrepreneurs selling high ticket items over $1,000. If youâÃÂÃÂre selling something expensive (consulting services, for instance) that requires a lot of proof points, testimonials and feature explanation, you must use landing page software. Why? Your real website homepage canâÃÂÃÂt be pages long âÃÂàitâÃÂÃÂs not a good user experience. But traditionally, the sales page for high ticket items needs to be really robust. The easiest way to do this is with landing page software. Plus, you can A/B test to maximize for performance on that page, using landing pages. Marketers, product managers and entrepreneurs who want to A/B test like crazy. Enterprise A/B testing tools like Optimizely are crazy expensive. If you need to test calls-to-action, value propositions or even new features, landing page software is by far the easiest (and cheapest) way to do it. Growth marketers testing hypotheses. Growth marketing moves fast. If youâÃÂÃÂre a growth marketer or entrepreneur who wants to test a hypothesis âÃÂàlike a new product offering or feature set âÃÂàyou can use landing page builders to spin up a quick minimum viable product and use on-page lead capture to gauge customer interest.
== Do you need a website to have a landing page? ==
You donâÃÂÃÂt actually need a website to use landing page software. Tools like ClickFunnels for instance, can be wholesale alternatives to making a website. As long as you have a domain name, you can plug in a landing page (or multiple pages) to create a full website âÃÂàcapable of lead capture, taking payments and even light email marketing.
**Also read WhatâÃÂÃÂs the Difference Between a Landing Page and a Website?
== Do landing pages impact SEO? ==
Landing pages do not negatively affect your search engine optimization. However, itâÃÂÃÂs important to note that most landing pages are not structured appropriately for SEO. I like to think of them as âÃÂÃÂskinsâÃÂàrather than HTML pages that Google can index and understand. So if SEO is part of your strategy, youâÃÂÃÂll need to use a blogging/website tool like WordPress and simply plug your landing pages into your website.
== What are the best WordPress landing page software tools? ==
Since the vast majority of bloggers and even many technology companies run on WordPress, IâÃÂÃÂd be remiss not to mention the best options for WordPress landing page software.
Some of the tools on this list also have one click WordPress integrations. Instapage, Unbounce, HubSpot, and Leadpages all have highly rated WordPress connections. But there are also WordPress landing page plugins. The most trusted include WPForms, SeedProd and OptimizePress.
== Tips for great landing pages ==
Simply implementing a landing page builder doesnâÃÂÃÂt necessarily mean youâÃÂÃÂll capture more leads and increase your conversion rate. There are best practices that you should follow to get the most out of your landing page builder:
Catchy headlines: Your landing page should lead with value-based copy and your headline should never be ambiguous or vague. It should capture your readersâÃÂàattention and give them a reason to keep scrolling. As IâÃÂÃÂm thinking about headline copy, I like to channel one of the best business books IâÃÂÃÂve read, Play Bigger: your copy should make you a category leader. Even if your product isnâÃÂÃÂt a category leader, think of a way to position yourself as the #1 in somecategory. Maybe youâÃÂÃÂre not the #1 SEO tool, but perhaps youâÃÂÃÂre the #1 SEO tool for fashion bloggers. Figure out a way to âÃÂÃÂownâÃÂàa category via your headline copy. Trust signals: Humans like social proof. WeâÃÂÃÂre more apt to buy when we see logos and customer testimonials on a website. IâÃÂÃÂve found that using press badges above the fold on my landing pages increases conversion rate 10% or more. Press badges lend credibility to your product and make users more likely to continue reading. Similarly, customer testimonials enable users to envision themselves using your product, which will increase conversion rates. Images: Think about how often you read every word on a webpageâÃÂæ not often. Visually appealing images work in keeping users on page and illustrating your product offering. Hint: human faces keep people on page âÃÂàwhen in doubt, use a stock photo with people in it. A/B test: Particularly if youâÃÂÃÂre sending paid traffic to your landing page, you should A/B test. ItâÃÂÃÂs the financially smart thing to do. And if youâÃÂÃÂre going to A/B test anything, make sure to first experiment with your headline. Since the headline is the first thing users see when they hit your page and only 20% of users will read past your headline copy, itâÃÂÃÂs the most impactful place to A/B test. Mobile: Mobile traffic accounts for 54.8% of total web traffic, so make sure your landing pages are pixel-perfect on mobile as well. The good news is that the best landing page builders have mobile and desktop views, so that you can see your page in both formats before publishing. **Conclusion**
Every tool on this list I consider to be a fully drag-and-drop solution.
ThatâÃÂÃÂs the reason I love landing page software. It allows us marketers and entrepreneurs to avoid code and make pixel-perfect pages in just a few minutes.
You should consider a few things when picking a software tool:
Price point: Landing page software ranges from as low as $10/mo to upwards of $200/mo. Design: Some tools on this list excel at creating-perfect landing pages, while others are arenâÃÂÃÂt quite as slick. If you want the former, Unbounce and Instapage are the only way to goâÃÂæ but youâÃÂÃÂll pay a bit more for those capabilities. Accepting payments: If you want to use your landing page as your checkout flow, you need to make sure your solution either has an existing checkout solution (ClickFunnels) or is easily integrated with PayPal/Stripe (Unbounce). A/B testing and other features: If youâÃÂÃÂre running performance marketing campaigns and you want the best optimization features to squeeze every last cent out of your campaigns, youâÃÂÃÂll want to select Unbounce or Instapage. Integrations: Do you use other marketing tools that you will need to connect to your landing pages?
There are a few landing page builders I like for small businesses and large companies alike âÃÂàInstapage, Unbounce, Leadpages and HubSpot. For entrepreneurs who want an all-in-one solution âÃÂàone thatâÃÂÃÂs reminiscent of a website builder âÃÂàtake a look at ClickFunnels, Systeme.io. and Ucraft.
Of course, thereâÃÂÃÂs only one landing page tool thisendorsesâÃÂæ
**Starting or Growing a Businesses? Also read
Mark Spera
