***Isaziso Esisheshayo:*** Bengilokhu ngiphikisana ngokuthi kufanele ngenze ucwaningo lwecala lapha isikhathi eside yini. Ngicabange ukuthi ngingakwenza kokuthi Okuthengiswayo, kodwa ngiqinisekile ukuthi abantu abaningi bayangicasula ukukhuluma ngalokho. Ngicabange ukukwenza ku-Merch Informer, kodwa abantu abaningi lapha abasebenzisi izinkampani zesofthiwe, ngakho-ke nginqume ukunamathela kulokho abantu abaningi abajwayele, amasayithi e-Amazon. Ingxenye yale post yabhalwa ezinyangeni ezedlule, ingxenye ngiyiqedile ekuseni uma kwenzeka ifundeka ngendlela exakile. [Okuthunyelwe kwangempela lapha](http://www.passive.marketing/authority-site-case-study-lazy-six-figure-exit-within-one-year-part-1/).


Abantu abaningi bebengithumelela ama-imeyili kanye nama-PM ezinkundleni zokuxhumana bengicela ukuba ngithumele isifundo secala. Iqiniso lendaba ukuthi bengimatasa kakhulu ngokukhishwa kwesoftware okuzayo, kanye nokugxila kwenye indawo yeziphathimandla. Iningi lamasayithi ami amancane asebenza kahle, futhi ucwaningo lwendaba kulawo lungaba isidina kakhulu.


Pho yini okumele uyenze? Nginesikhathi esincane sokusebenza kusayithi, kodwa empeleni ngingasebenzisa enye indlela engenayo. Kuthiwani ngesifundo esiyisibonelo esidala isiza seziphathimandla ngendlela evilapha kakhulu? Kuthiwani ngezibalo eziyisithupha eziphumayo phakathi nezinyanga eziyi-12 ngaphandle kokuchitha isikhathi ukwakha izixhumanisi? Manje lokho kuzwakala kuthakazelisa.


Ngakho yilokho kanye engizokwenza. Ngizokukhombisa ezinyangeni eziyi-12 ezizayo ukuthi ungakha kanjani isiza seziphathimandla, futhi ngizokwenza ngezindlela ezithile eziyimpikiswano. Ake singene kulokho okwenziwe ngenyanga yokuqala.


**IPHESHA I-NICHE**

Nansi into, ngokuthi i-Google Keyword Planner izoba mbi, futhi ingafuni ukuchitha isikhathi ihlanganisa i-Semrush ngekama lamazinyo amahle (isebenza kahle uma unesikhathi!), nginqume ukwenza lokho engakwenza ngenkathi ngigxuma. kumdlalo wokumaketha we-inthanethi. Ngangithola abantu abenza kahle futhi abenza umsebenzi ongcono nakakhulu kunalowo ababewenza.


Ezinyangeni ezingu-6 noma ngaphezulu ezedlule, bengibheke ukuthenga isayithi. Ayikho into ebiza kakhulu, kodwa umuntu ozuzayo ozinzile. Ngithole i-niche engangiyithanda kakhulu futhi phakathi nalezo zinyanga ze-6, ngathola amasayithi ambalwa ayeku-niche futhi afanele zonke izindlela zami.


Into yokuqala ojwayele ukuyenza uma uthola indawo ongayithenga ukuyihlola. Ufuna ukwenza isiqiniseko sokuthi uyengezwa kumathuluzi omphathi wewebhusayithi, qinisekisa amaholo, hlola izixhumanisi ezingemuva.. ect. Ngokuyisisekelo dlula yonke indawo futhi uqiniseke ukuthi ibhizinisi liyasebenza futhi ngeke likulimaze ngemuva nje kokulithenga.
Sekukonke, ngithole amasayithi angu-3 ku-niche yami futhi ngengezwe kumathuluzi omphathi wewebhusayithi kanye ne-Analytics yawo wonke. Amadili awakaze abonakale edlula. Ingxenye emangalisayo nokho, kuze kube namuhla NGISAZE ngengezwe ezibalweni.


Yebo, ufunda lokho kahle. Ngisenezibalo eziqondile zokuthi labo engingabaqhudelana nabo benza kanjani ezinyangeni eziyisi-6 kamuva. Lokhu kuyigugu ngendlela emangalisayo.


Akukhona lokho kuphela, kodwa ngakwazi ukwazi kahle ukuthi lezi zingosi zazenza malini ngesikhathi sokuthengisa.


Ngakho-ke ngine-niche, futhi ngangazi ukuthi i-niche yenza imali enhle. Ngangazi futhi ukuthi amandla ethrafikhi mahle nokuthi awudingi izixhumanisi eziningi uma ubhala okuqukethwe kwefomu elide elide. Hlola umaki.

**UKUTHOLAKALA DOMAIN IGAMA**


Ayikho indlela engangizokwazi ngayo ukwenza cishe u-$4000 ngenyanga phakathi nezinyanga ezingu-12 uma ngiqale ngesizinda esihlanzekile. ANGIFUNI ukwakha izixhumanisi noma ukuzihlupha ngokufinyelela nhlobo. Bengidinga isizinda esiphelelwe yisikhathi. Cha, bengidinga isizinda esiphelelwe yisikhathi esinama-backlink abulalayo!


Bengilokhu ngincoma laba bafana kusukela ngo-2013, futhi namanje ngenza njalo. Uma udinga isizinda esidala esinama-backlinks, hlola i-TBSolutions. Ngathintana, futhi ngangibheka ezizindeni ababenazo. Ngifike ezizindeni ezi-3 zokukhetha, ngasinye esingaba igama lesayithi lemali enhle.


Nginqume ukuthenga konke oku-3. Lokhu kugcine sekubiza minaâÃÂæ


http://www.passive.marketing/wp-content/uploads/2016/10/domain-purchase.png


Enye yalezi kwakuyisizinda esinophawu olukhulu kakhulu esinezixhumanisi ezihloniphekile futhi ekugcineni iyisizinda enginqume ukwakha kuso isayithi. Isizinda esibiza kakhulu sisendaweni efanayo ncamashi enezixhumanisi zeziphathimandla ezivela kuzo zonke izinhlobo zokushicilelwa. Okuwukuphela kwesizathu sokuthi ngingathathi isinqumo sokwakha isiza ngaphandle lapha kungenxa yokuthi igama alihambisani kahle nohlobo lwesizinda segunya engiyakhayo. Isizinda se-$70 engisithathile ngoba sinezixhumanisi ezimbalwa ezifanele ze-niche kanye negama elihle.


**INDLELA**


Umbono lapha wawuwukuthi ngizokwakha konke okuqukethwe esizindeni esinophawu. Uma ngithi okuqukethwe, ngiqonde OKUNINGI kokuqukethwe. Le sayithi kufanele ikhule ibe izigidi eziningi zamagama uma nginamathela kuyo futhi nginquma ukungadayisi. Njalo ngamagama ayizinkulungwane ezimbalwa, 301 ngizoqondisa kabusha esinye sezizinda engizithenge kusayithi lemali. Lesi kungase kube isigqoko esimpunga, kodwa siyasebenza futhi sisebenza kahle kakhulu.


Manje njengoba besinezizinda ezithile, sidinga ukusethwa kumsingathi futhi sibambe amagama angukhiye!


**ISETHA UKUSUNGATHI**


Ngivame ukuncoma i-Hostgator ngoba inikeza ikhomishana yokubambisana emangalisayo futhi ngisenawo amasayithi athile abanjwe nawo. Kulolu cwaningo lwecala nokho, bengidinga ukuthi umamukeli wami abe FAST. Umgomo wami bekuwukuba newebhusayithi elayishwe ngesigamu sesekhondi ngaphandle kwe-caching uma isimisiwe.
Ukwenza lokhu, ngiyazi ukuthi bengidinga i-VPS. Uma unoma yini efana nami, ungase ube muhle ekukhangiseni nge-inthanethi kodwa iseva ayifundile. Ngike ngakha i-Digital Ocean ngaphambili, kodwa yeka ubuhlungu!


Nginqume ukumisa i-akhawunti e-CloudWays futhi ngibanikeze isithombe. Empeleni baphakathi kwe-UI enezinketho zokulondoloza isikhashana ukusiza ukuphenya izimo zeseva noma ungazi ukuthi wenzani. Yilokhu kanye engangikudinga! Nasi isithombe esisheshayo sendlela esebenza ngayo. Ingxenye ebanda kunazo zonke ukuthi ungakhetha kumaseva ahlukene ezinkampanini ezahlukene.


https://www.cloudways.com/assets/img/screen-cast-hm2.gif


Empeleni ngigcine ngihambisa izingosi zami eziningi eziphansi zethrafikhi ngiye ku-CloudWays kuseva ye-Digital Ocean. Bakwenza kube lula ngendlela emangalisayo nge-plugin ezokuhambisa okuqukethwe kwe-WordPress kuwe.


Noma kunjalo, ekuhlolweni kwami, nginqume ukuhamba no-Vultr kule sayithi yeziphathimandla. Zibonakala zishesha (angazi ukuthi kungani), futhi zibonakala zinokwethenjelwa okwengeziwe. Ngaleso sikhathi ngibhalisa, babene-768MB Ram, 15 GB SSD Disk, 1TB Transfer, 1 Core Processor server njengohlelo oluphansi kakhulu futhi yilokho engangikubamba ngo-$9 ngenyanga. Bashintshe amanani abo esikhathini esincane esidlule ngakho-ke ngesikhathi sokubhala lokhu iseva ye-Vultr eshibhe kakhulu ingu-$11/mo okufanelekile KAKHULU ngokungabi nekhanda lokumisa amaseva ngokwakho nokuba nabasebenzi abasekelayo ongaxoxa nabo lapho udinga .


http://www.passive.marketing/wp-content/uploads/2017/03/server.png


Manje njengoba ususungule iseva yakho, udinga nje ukukhomba isizinda sakho kuso bese ufaka i-WordPress. Ukukhomba isizinda sakho ku-CloudWays kuhluke kancane kunalokho obukujwayele, kodwa ngiyethembisa ukuthi akunzima. Ungalandela lesi sihloko esisheshayo lapha ukwenza kanjalo.


**UCWANINGO LWEGAMA ELINGUkhiye**


Njengoba ngishilo ekuqaleni, anginaso isikhathi esiningi engingasichitha kule sayithi. Ngiyazi ukuthi bengidinga amagama angukhiye amahle kodwa angizange ngifune ukuthatha isikhathi sokubheka noma yimaphi.


Indlela engcono kakhulu yokumba amagama angukhiye abalulekile ukuvele uwathathe kusayithi owaziyo ukuthi lenza kahle. Uma isayithi lenza kahle kodwa unokuqukethwe okungcono nezixhumanisi ezingcono, kufanele uzidlulele. Kulokhu, isayithi lami selivele liqala ngezixhumanisi ezinhle, futhi ngizokukhombisa ukuthi ngikuthola kanjani okuqukethwe okuhle ngendlela emangalisayo ngaphandle kokukubhalela mina noma ukuphuka.


Uma usuhlonze isayithi elenza kahle futhi selilungele ukubamba wonke amagama awo angukhiye, nansi indlela engikwenze ngayo.


Kulesi sibonelo, masisebenzise thesweethome.com njengoba leli kuyisayithi abantu abaningi abalaziyo. Wonke ama-URL abo ngokuvamile ayigama elingukhiye lama-athikili abo.
Ngakho-ke kulesi simo, ngizobhekisa amabombo ku-thesweethome.com/sitemap.xml ezoveza imephu yesayithi yayo yonke isayithi.Kubukeka kancane kanje:http://www.passive.marketing/wp-content/uploads/2017/03/sitemap- sweet-home.pngNgemva kokuchofoza kancane, sihlangabezana nokubuyekezwa kwabo: [http://thesweethome.com/post_bc_review.xml](http: //thesweethome.com/post_bc_review.xml) futhi ungakubheka lokho!Akhona wonke amagama ethu angukhiye esiwaziyo ukuthi enza kahle!Ngakho ngokwemvelo, ngikopishe futhi nganamathisela wonke ama-URL asuka kumasayithi engiqondise kuwo kuspredishithi se-excel.Ngizobhala ukuthi indatshana ngayinye beyinde kangakanani.http://www.passive.marketing/wp-content/uploads/2017/03/website-word-counter.pngUngakwenza lokho lapha: [https://wordcounter.net/website-word-count](https://wordcounter.net/website-word-count).Ngifake lonke lolo lwazi kuspredishithi futhi ngisigcinele kamuva.Yilokho kuphela engikwenzele ucwaningo lwamagama angukhiye futhi kuthathe isikhathi esincane kakhulu.**UKUTHOLA ABABHALI (OUTSOURCING OKUQUKETHWE ISIDALWA)**Ngibhale kumhlahlandlela wami wokuqala wokuthi [setting phezulu kusayithi eligunyaziwe](http://www.passive.marketing/how-to-start-a-nicheauthority-site-from-scratch/) engisebenzise i-Upwork futhi kusenjalo.Lena indawo ENKULU yokuthola ababhali kodwa ngesikhathi esifanayo kungaba ikhanda elibuhlungu ukuthola âÃÂÃÂilungeloâÃÂàababhali abawukhathalele ngempela umsebenzi wabo kanye nezikhathi ozibekayo.Engikuthole okungcono kakhulu ukuqasha omama basekhaya!Kungani?Omama banesibopho, futhi okubaluleke kakhulu babonakala benaka imininingwane futhi bayawukhathalela umsebenzi abawenzayo.Kakhulu, abantu engibaqashile abahlezi omama emakhaya AKAZE bafike emva kwesikhathi, noma uma kukhona okuzayo, bazongitshela kusenesikhathi.Okuqukethwe kuhlala kukuhle futhi empeleni kuyacwaningwa ngaphandle kokuvele kubhalwe kabusha kusuka phezulu kuma-serps.Ingxenye engcono kakhulu ukuthi ngithola okuqukethwe ngenani elifanele!Nasi iskriphthi engisisebenzisile.>Nginomsebenzi wokubhala ama-athikili osheshayo uma ungathanda ukuthola impendulo yezinkanyezi ezi-5 kuphrofayela yakho nomsebenzi wesikhathi eside ongaba khona.>>Ngizokunikeza isihloko se-athikili futhi ngingathanda ukuthi ucwaninge bese ubhala i-athikili yamagama ayi-1,000.>>Okuqukethwe kuzoba okuqukethwe okuyinxusa okusekelwe cishe ku-XXX.Labo abajwayele ukubhala okuqukethwe kwenxusa bazobekwa phambili.>>Kudingeka:>âÃÂàIsiNgisi Native>âÃÂà  Unentshisekelo yokuqeda lo msebenzi ngokushesha ngenani lebhidi elingashintshi futhi uthole impendulo yezinkanyezi ezingu-5>âÃÂàUnentshisekelo yokubhala okungaba isikhathi eside ngemva kokuphothulwa ngempumelelo kwalo msebenzi>âÃÂàFaka isicelo noma ngaphansi kwe-$12 yalesi sihloko>>Ikhandidethi elifanele lizotholakala ukuze libhale amagama angu-300-500k kuwebhusayithi yonke.Ngagcina ngiqashe inqwaba yabantu ngalo msebenzi ngoba ngifuna ukuqeda ububi ngiphinde ngilethe idlanzana lababhali abanohlonze engangithembele kubo.Le nqubo ithathe cishe inyanga, kodwa ekugcineni, ngasala nabantu abangu-2 abasasebenza nami kule phrojekthi (ezinyangeni ezingu-6 kamuva!).**ISETHA AMAZWI**Simise iseva, senze ucwaningo lwethu lwegama elingukhiye , bese sithola ababhali abamangalisayo ukuthi baqale ukusibhalela izihloko.Sidinga indawo yokuwashicilela.Ngakho ngemva kokufaka i-WordPress, setha itimu nama-plugin athile.Ngincoma njalo uhlaka lukaGenesise.Kubonakala kufakwe ikhodi kahle, kuyashesha kakhulu, kunomthwalo wemfanelo, futhi kukhona amatimu ezingane amahle ongawasebenzisa.Selokhu ngayithenga le, angikaze ngihambe nanoma yini enye kumasayithi asebenzisanayo.Nalu uhlu lwama-plugin engiwafakile kusayithi* Akismet Anti-Spam* Ifomu Lokuxhumana 7* Lazy Load* StatCounter* Izibalo Zegama* WP Smush* Yoast SEOUngase uqaphele ukuthi AYIKHO i-plugin ye-caching.Okwamanje angiyidingi, futhi angifuni ukuthi imoshe ukwenziwa kwasendaweni kwesixhumanisi nhlobo.Ngiqhubekile ngamisa yonke i-WordPress phezulu ngokushintsha ama-permalinks, ngengeza ku-www ekhelini nokudlala nge-Yoast ukuze yenze izihloko kahle.Njengamanje, ekugcineni sesilungele ukuqala ukungeza okuqukethwe esikunikezwe ababhali esikutholile.**KENGEZA OKUQUKETHWE, NGEEZA OKUNINGI OKUQUKETHWE**Uma usuthola izindatshana kubabhali bakho, uzofunda ufuna ukuyilayisha kusayithi lakho.Manje, cishe kuwo wonke amanye amasayithi ami laphaya, lapho ngengeza izithombe, ngavele ngazilanda kukhompuyutha yami, futhi ngazilayisha ku-WordPress ngaphandle kokunakekelwa emhlabeni omkhulu izithombe ezaziyikho.Njengoba ngibhalisele iseva ene-gigs yesikhala engu-15 futhi ingaphansi kwegigi lenqama, bengifuna ukwenza isiqiniseko sokuthi ngithuthukisa le sayithi ukuze ibe namandla aphelele kusukela ngaphandle kwalokho, ngangingeke ngisebenze kusayithi mina nhlobo.Uma bengizothatha isikhathi sokulayisha okuqukethwe, bengizokwenza kahle.Njengoba lena ngokuvamile kuyisayithi ye-Amazon, lokho kusho ukuthi yonke indatshana inezithombe ezingu-5-15.Lokhu NGEMPELA kungabambezela isayithi lakho uma lezi zithombe zizinkulu (njengoba zingaba njalo uma uzithola e-Amazon).Kuso sonke isithombe esisodwa engisingeze kusayithi lami, ngisilande kudeskithophu yami, ngavula i-Photoshop, ngaya kusayizi wesithombe, futhi ngashintsha ubukhulu.http://www.passive.marketing/wp-content/uploads/2017/03/imagesize.png
Ngokuvamile ngishintsha ubukhulu OKUPHAKAMILE ukuze bube ngamaphikseli angu-300 futhi ngibuvumele bushintshe usayizi ngokusekelwe kulokho. Uma uyolondoloza isithombe, ngangihlala ngikhetha ikhwalithi engu-4 eyenza izithombe zibe ngu-20-30KB okuyinto encane kakhulu.


Lokhu akunawo umthelela otheni ekuvakasheni ngokubona kwami ​​ngoba ngikhathazeke kakhulu ngokubenza bachofoze izixhumanisi zami kunekhwalithi ephelele yezithombe engizisebenzisayo. Ngenze lokhu KUSINYE indatshana engiyibeke esizeni, futhi ngicabanga ukuthi ungasho ukuthi iyasebenza.


http://www.passive.marketing/wp-content/uploads/2017/03/website-speed-test.png


Kubukeka sengathi ukusetha leso siphakeli esisha bekufanelekile ngempela!


Kusukela lapha kuya phambili, engizokwenza nje ukulayisha izindatshana enginikezwa umbhali. Ukuze nje wonke umuntu azi ngokugcwele, ngihlela 301 ukuqondisa kabusha isizinda esingcono kakhulu enginaso ngamagama angu-300k wokuqukethwe.


**ISHESHA PHAMBILI IZINYANGA 6**


Ngaqala ukubhala lokhu okuthunyelwe ezinyangeni ezingu-6 ezedlule ngabe sengikufaka kokusalungiswa futhi ngaba matasa kakhulu ngokwethula nokukhulisa ibhizinisi lami le-SaaS [Merch Informer](https://merchinformer.com/). Konke kuthathe indawo engemuva kodwa ngiqhubekile nokulayisha izindatshana kule sayithi ezivela kubabhali ababili OKUFANAYO engangibaqashe ekuqaleni. Ukube ubufunda lesi sifundo futhi ucabanga ukuthi amagama acishiwe ngezinye izikhathi, kungenxa yokuthi wonke abhalwe ngezikhathi ezahlukene ngakho ngiyaxolisa ngalokho.


**I-Amazon Isishaya Ngempama Ebusweni**


Ngokugcina kuyiqiniso, uma inkampani iba nkulu kakhulu, ivamise ukudiliza abantu abayisizile ukuthi ifike lapho. Akukho okuningi ongakwenza ngakho ngaphandle kokushintsha izixhumanisi zakho ezihambisana nezinye izinhlelo. I-Amazon yehlise imali ekhokhwayo yabahlanganyeli kuyo yonke ibhodi futhi yasinika sonke IVIKI lesixwayiso ngokunquma iholo lami ngo-40% ngobusuku obubodwa kumasayithi wami we-Amazon.


Ngacabanga isikhathi eside futhi kanzima mayelana nokuqeda lolu cwaningo lwecala nhlobo. Ingabe kufanele ngithengise zonke izingosi zami ze-Amazon futhi ekugcineni ngibaleke lapho ngingena endaweni yesoftware? Ingabe kufanele ngiphindwe kabili futhi ngithenge amasayithi ahlobene ne-Amazon ngesaphulelo esihle? Ngemuva kwakho konke, okwenza isayithi libe yigugu akuyona imali ehlala njalo, kodwa ithrafikhi. Uma une-traffic ungenza imali, kufanele nje uthole ukuthi indlela engcono kakhulu yokwenza ngayo. Abanye abantu bazobheka lokhu futhi bacabange ukuthi ngichithe ingxenye ehloniphekile kokuqukethwe uma bengakhi amasayithi amakhulu. Ngokwezinga elithile lokhu kuyiqiniso, kodwa nginqume ukuqedela ucwaningo lwecala ngoba wonke umuntu laphaya izindawo zokwakha ubambekile esimweni esifanayo.


Izibalo Zesayithi


Sekukonke, ngilayishe noma yikuphi phakathi kwamagama angu-40-100k wokuqukethwe kule sayithi njalo ngenyanga ngaphandle kokwehluleka kusukela ngaqala. Njengoba nje ngithe ngizokwenza, 301 ngiqondise kabusha esinye isizinda ngamagama angama-300k wokuqukethwe.
Lokhu kufanele kube yinyanga engiwela ngayo amagama ayingxenye yesigidi esingosini, futhi kulapho sihlezi khona namuhla.


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Igrafu yethrafikhi iya endaweni efanele!


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Ake sibheke ezinye zalezo zinzuzo zezandla ezimtoti!


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Bengilindele ukubona cishe u-$1600-$2000 kule nyanga, kodwa njengoba i-Amazon ishintsha yonke into, sizobona ukuthi ngenza kanjani!


**IYAKUGOQA**

Ngeke ngibuyekeze lolu cwaningo lwecala njalo ngenyanga kodwa ngizozama ukuthumela isibuyekezo uma nginesikhathi njengoba ngiqhubekela phambili ngokudala okuqukethwe. Isizathu esilula sokuthi kungani ngingakwazi ukugcina izibuyekezo zifika ukuthi ngaphandle kokusebenzisa i-MI, besisebenza ngocezu olusha lwesoftware yabadayisi abasebenzisana nabo AKUKAZE lwenziwe futhi ngijabule kakhulu ngalo.

Kuze kube ngokuzayo (ungabanaki wonke ama-PM)!